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Keri Mahmoud - Founder

My journey in the property industry began in December 2006 as an Estate Agent in West London. At the time, the London property market was booming, but that soon changed when the recession hit and several banks filed for bankruptcy.

I thought my career in property was over before it had even begun, but I saw it as an opportunity to learn, master my craft, and build my clientele and network. I found that many people would approach me asking for help with their specific home search, but the standard corporate model in the UK didn't allow for a bespoke service for buyers. It became clear to me that the Real Estate industry in the UK was lacking buyer representation, which is ironic because the buyer is the one taking on the most risk in the purchase.

In 2018, after 12 years of leading some of the best Estate Agent teams in Central London, with a focus on The Royal Borough of Kensington and Chelsea and Prime Central London, I decided to start representing buyers and founded The Art of Buying.

Whether it's a main residence or an investment, each client will benefit from my network and experience in sourcing and securing the very best of Central London Real Estate. I am dedicated to providing a personalized, bespoke service to help my clients find their ideal property in London.